Max Martin is the Swedish pop producer with the almost unfailing Midas touch. In the game since the mid-90s, he’s presided over successes by R&B-tinged boy bands Backstreet Boys and NSync and sprinkled his big ballsy hit dust over P!nk’s ‘So What’ and Kelly Clarkson’s awesome ‘Since U Been Gone’. Specializing in pop with the punchy dynamics of rock music, Martin can take (co-)credit for Britney Spears’ globe-scoffing smashes ‘…Baby One More Time’ and ‘Oops!… I Did It Again’ and the endless stream of chart-toppers from Katy Perry’s ‘Teenage Dream’.
