Def Jam Recordings was founded in 1984, representing cutting edge hip-hop music for over 35 years. The label began in the streets of New York City, where the hip-hop scene was emerging being pioneered by iconic stars such as LL Cool J, Slick Rick, and Public Enemy. Over the years the label established more dominance with artists like Jay-Z, Kanye West, Rihanna, and many more well-established artists. Currently, Def Jam’s music, creativity, quality, and authenticity have grown and now encompasses a more diverse roster of artists such as Justin Beiber, Alessia Cara, Logic, Pusha, Vince Staples, and many more. Today, Def Jam has reaffirmed their passion and commitment to hip-hop culture and has expanded its global branch, and has now become the most followed major record label on social media.
